A Luxury Brand Deepens Consideration With Interactive Storytelling
Interactive storytelling lifts consideration 16 points among accessory shoppers
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The Challenge
A luxury brand wanted to capture attention and drive deeper consideration among high-intent shoppers, the kind of audience that expects a premium experience from the first frame.
The Strategy
PadSquad designed an immersive, premium experience with interactive storytelling that invited the shopper to explore the product rather than passively watch it. The ad felt as considered as the brand itself.
View example creative below.
The Results
Inviting shoppers in, rather than talking at them, paid off closest to the purchase decision.
16
pt
lift in consideration for accessories
9
pt
lift in extreme likelihood to purchase the brand's products
