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Case Study

HP

How targeting parents with interactive rich media drives deep engagement and favorable brand experiences

hp-print-title

Print. Play. Learn

 

The Objective

HP launched a free online resource of printable activities to be enjoyed by children and their families called the Print, Play & Learn platform. Armed only with static banners, HP challenged PadSquad to develop a highly engaging mobile experience to drive awareness of the free platform and bring the printouts to life.

 

The Solution

The team at PadSquad came up with a creative solution that captured the attention of families while driving awareness for its printer. With fast turnarounds and a dedicated Customer Success team, the highly engaging “Colorizer” format was live in less than a month. This mobile experience brought this valuable resource to life by enabling parents to color the printable designs by tapping and dragging colors onto printed designs. The interactivity drove impressive engagements while bringing awareness of HP’s Print, Play & Learn platform.

The Results

The “Colorizer” was an outstanding success! It captured the attention of families, delivering an engagement rate 6x higher than PadSquad’s benchmark. And they were still hungry for more. When given the chance, parents seized the opportunity to get creative, tapping nearly 1,000 times to start the experience over! A format capable of delivering and outperforming competing KPIs (ER to keep parents in the ad experience and CTR to drive them to the site) proves that remarkable creative has the power to make an impact!
6
x

Engagement Rate Benchmark

1000
+

Engagements to restart the coloring experience

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