A Fashion Retailer Turns Screens Into Store Visits
High-impact creative drives a 2.9x lower cost per store visit
Share
The Challenge
A fashion retailer wanted proof that digital creative could move real-world foot traffic, not just clicks. The goal was to connect the screen to the store, and to show up in a way shoppers actually wanted to engage with.
The Strategy
PadSquad built an immersive, inclusive experience featuring diverse models and a seamless tap-to-map feature that guided shoppers from the ad to the nearest store. The creative did the storytelling; the tap-to-map made acting on it effortless.
Demo the sample creative below.
The Results
By turning a brand moment into a clear path to purchase, the retailer moved shoppers from screen to store.
21
pt
lift in brand consideration
2.9
X
lower cost per store visit vs. benchmark
58
%
of viewers very likely to shop after seeing the ad
