A cross-screen campaign drives a projected 12,500 store visits
Share
The Challenge
An eyewear retailer wanted to prove that a cross-screen campaign could drive real store visits, not just impressions, and do it efficiently.
The Strategy
PadSquad ran a connected experience across Connected TV and mobile, leaning into foot-traffic-driving formats like our Scroller with Tap-to-Map, and measured the real-world impact with Cuebiq.
View sample creative below.
The Results
Working across screens, the campaign turned attention into projected trips to the store, at an efficient cost.
