A Department Store Wins the Holiday Shopper on the Big Screen
VidStream CTV drives a 44-point lift in choosing the retailer over competitors
Share
The Challenge
Heading into the holidays, a department-store retailer needed to stand out in the busiest, most crowded season of the year, and move shoppers from awareness all the way to intent.
The Strategy
PadSquad ran a VidStream Connected TV experience built for the moment, pairing festive creative with a clear path to shop the featured products. The big screen set the tone; the interactivity carried the shopper forward.
View sample creative below.
The Results
On the biggest screen in the home, creative moved both consideration and intent.
