A Convenience Retailer Builds Buzz for a New Store
A dynamic countdown drives 155% longer time spent
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The Challenge
A convenience retailer was opening a new store in a key market and needed to build real anticipation before day one, turning a location announcement into a moment worth paying attention to.
The Strategy
PadSquad ran its VidScroller Duo with a live countdown clock, giving shoppers a reason to stop and watch the clock tick down to opening day. The dynamic feature made a standard format feel like an event.
View sample creative below.
The Results
Adding a live, dynamic element turned passive impressions into genuine attention.
