CONTACT
Case Study

Ben & Jerry's Turns Flavor Discovery into an Interactive Experience 


Interactive video delivers 148% higher CTR than industry benchmark

sundae image_padsquad case study-1
The Challenge

With the launch of their new Sundae flavors, Ben & Jerry's needed to grow awareness of their exciting new varieties and indulgent tastes during peak ice cream season. The goal? Create attention-grabbing creative that didn't just announce new flavors but invited consumers to experience the brand.
The Strategy

Together with WITHIN, Ben & Jerry's US media agency, PadSquad deployed a multi-format interactive video approach using VidStream+ End Frame and Drag to Reveal formats across mobile and desktop. Each unit transformed traditional video into an immersive experience, letting consumers drag to reveal flavors and interact with the brand in ways that mirrored the joy of choosing their favorite sundae. 

The approach was simple: make the ad as enjoyable as the product. 
The Results

By turning passive viewers into active participants, Ben & Jerry's proved that interactive video doesn't just capture attention; it drives measurable business outcomes.
148
%

higher CTR than industry benchmark

39
%

increase in likelihood to try new flavors

35
pt

lift in brand consideration vs. competitors 

36
pt

increase in likelihood to try new flavors



Our goal was to drive consideration for Ben & Jerry’s new Sundae flavors during a highly competitive season.

PadSquad’s quick-turn video capabilities helped us transform existing assets into engaging, scroll-stopping creative that scaled efficiently. The results show how strongly the campaign resonated with our audience.


Piper Brantley. Programmatic Manager, WITHIN  
Blog Post Graphics (1200 x 1200 px) (315 x 570 px)

Ready to make your
creative more remarkable?

 

Let’s connect

CONTACT US