CASE STUDY
Aidells
How Aidells inspired at-home chefs with high-impact creative
Spicing Up At-Home Meals With Aidells Chicken Sausage
The Objective
Armed with only static image files, PadSquad was challenged to spice up the campaign with a memorable and exciting rich media experience capable of telling Chef Bruce Aidells’ story while also impacting sales.
The Solution
PadSquad developed custom Slide-to-Reveal creative that gave the audience a playful before and after ad experience. The creative showcased how to spice up a meal with Aidells chicken sausage. This uniquely engaging Slide-to-Reveal format was carefully targeted to home cooks and ran within contextually relevant recipe, meal prep and home entertaining content, with a particular focus on recipes and meals that reimagine traditional meals.
The Results
During the 90-day campaign, PadSquad greatly surpassed performance benchmarks. With an engagement rate nearly 6x PadSquad’s benchmark and viewability 29% higher than Aidells’ goal, the innovative Slide-to-Reveal format proved to be the best ad experience in successfully delivering against campaign objectives.
Higher Engagement Rate
Boost in Viewability