The first voice-enabled high impact digital creative
A Familiar Interaction
With the popularity of voice-enabled technology and voice-speakers in more than 50% of US households, voice commands are becoming more familiar to consumers, and a natural next step in ad innovation as proven in PadSquad's recent independent research.
April 2022 Echelon Insights: ColorSay Voice-Enabled Remarkable Creative
OF CONSUMERS UNDER 40 INDICATED THEY WOULD SPEAK TO A VOICE-ENABLED AD
Of the general population is extremely-to-very comfortable with new technology
Lift over control creative when asked if they would be likely to interact with the ad