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INTRODUCING ColorSay

The first voice-enabled high impact digital creative

 

 

 

 

ColorSay

A remarkable creative innovation

This industry-leading ad format moves beyond touch and into the world of voice, creating a deeper connection and enabling customers to interact based on the words they say.

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Voice Activated

 

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A Familiar Interaction

Customers crave

With the popularity of voice-enabled technology and voice-speakers in more than 50% of US households, voice commands are becoming more familiar to consumers, and a natural next step in ad innovation as proven in PadSquad's recent independent research.

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April 2022 Echelon Insights: ColorSay Voice-Enabled Remarkable Creative

 

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77%

OF CONSUMERS UNDER 40 INDICATED THEY WOULD SPEAK TO A VOICE-ENABLED AD

 

 

 

 

64%

Of the general population is extremely-to-very comfortable with new technology

16pt

Lift over control creative when asked if they would be likely to interact with the ad

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Digital Innovation Without Limits

ColorSay: Our Voice-Enabled Digital Creative

PadSquad makes traditional assets remarkable by enhancing them with consumer-friendly, familiar interactions that are proven to create a deeper and richer digital ad experience.
 
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