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How to Ace Your Back-to-School Advertising Campaigns
As one school year winds down, and summer approaches, back-to-school (BTS) shopping is a significant event for families...
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PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness
PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer intelligence and analytics.
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Top Trends in CPG Rich Media Advertising for 2025
Mar 28, 2025 by Laura Fregeau
As we enter 2025, major trends in rich media advertising are reshaping how CPG brands connect with consumers. With...
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How Interactive Video Ads Drove 350K+ Store Visits for a Leading Retailer
Mar 25, 2025 by Carter Opsahl
When it comes to digital advertising, success is often measured by simple metrics such as impressions and views. But...
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How Pechanga Resort Casino Engaged Diverse Audiences with High Impact Ads
Mar 6, 2025 by Carter Opsahl
In today's increasingly inclusive advertising industry, Pechanga Resort Casino and Mighty Media Shop understand that...
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Winning Mother's & Father's Day Marketing with High Impact Advertising
Mar 6, 2025 by Carter Opsahl
Each year, Mother’s Day and Father’s Day drive billions in retail spending as families celebrate the people who mean...
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How CPG Brands Are Winning with Interactive Video Ad Experiences
Feb 20, 2025 by Carter Opsahl
Picture this: you're mindlessly scrolling through your feed, skipping video after video ad, until something unexpected...
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The Big 5: The Advertiser's Guide to $1.2T in Shopping Moments
Feb 12, 2025 by Carter Opsahl
Each year, key seasonal events drive a surge in consumer spending, pushing retailers into a fierce battle to win...
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Super Bowl LIX Advertising: The Hits, The Misses, and Key Trends
Feb 11, 2025 by Carter Opsahl
The Super Bowl has long been the biggest stage for advertisers, where brands aim to create unforgettable moments...
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Transforming QSR Digital Ads: Interactive Ads Drive 6.5X ROAS for National Chain
Feb 7, 2025 by Carter Opsahl
In a competitive QSR advertising landscape, one food and beverage chain faced a challenge: how can they showcase value...
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Creative vs. Placement: Striking the Balance That Delivers Results
Feb 4, 2025 by Lance Wolder
What gets measured matters—but are we measuring the right thing? In a world obsessed with viewability, attention, and...
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CES 2025: Unveiling the Future of Technology and Advertising
Jan 16, 2025 by PadSquad
A few days post-CES 2025, the PadSquad team is still buzzing with excitement about the transformative innovations we...
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PadSquad’s 2025 Digital Advertising Trends Watch
Dec 17, 2024 by PadSquad
The digital advertising industry has always been in a state of evolution, with each year bringing new opportunities and...
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