In today's increasingly inclusive advertising industry, Pechanga Resort Casino and Mighty Media Shop understand that culturally resonant creative is essential for a lasting brand impact. By tailoring messages to Southern California’s multicultural community, Pechanga created a campaign that transcended traditional advertising to deliver personalized experiences to diverse audiences across the region.
Pechanga’s goal was to increase brand awareness, and drive foot traffic, bookings, and engagement among new and existing guests. With inclusion central to its brand values as a minority-owned business, Pechanga sought to authentically connect with Southern California’s ethnic communities, emphasizing key amenities and luxurious experiences.
To reach its desired audience, Pechanga crafted an immersive digital experience featuring in-language creative. The ads were created in six languages, ensuring the brand’s message resonated with each audience. Using dynamic creative optimization (DCO), Pechanga delivered the appropriate language version in real time, maximizing relevance and engagement.
Creative units showcased Pechanga’s most desirable amenities through interactive elements, from video and gamification to full-screen, immersive experiences. The campaign invited consumers to customize their “Perfect Combination” of activities at Pechanga, such as gaming, dining, and spa treatments, creating a tailored experience that highlighted the resort's high-end offerings.
Pechanga’s campaign drove meaningful business outcomes such as increases in unaided brand recall, new resort visits, increases in casino play, and boosts in hotel bookings.
In reaching diverse audiences through language-specific, immersive advertising, Pechanga’s campaign not only elevated brand awareness but also set a new standard for culturally inclusive, high-impact marketing.