Foot traffic measurement meets high-impact creative, giving marketers proof that their campaigns are moving people, not just pixels.
Digital advertising has always had a last-mile problem. Clicks, impressions, completions, marketers could measure all of it. But the moment a consumer walked through a store door, the trail went cold.
That gap is closed.
PadSquad has partnered with Cuebiq, a leader in privacy-safe mobility intelligence, to connect media exposure directly to real-world store visits. Brands and agencies now get what they've been asking for: hard proof that campaigns move people.
PadSquad clients get direct access to Cuebiq's foot traffic measurement, privacy-compliant attribution tied to every campaign we run.
Total visits
Incremental visits
Cost per visit
Visit frequency
Time from exposure to door
The same rigor applied to digital conversion, now applied to the physical world.
Pechanga Resort Casino ran a high-impact digital campaign through PadSquad and The Mighty Media Shop, measured independently by Cuebiq. The campaign outperformed industry benchmarks by more than 90% across travel, tourism, and entertainment. Five percent of visitors arrived within one day of ad exposure. Forty-five percent visited within 30 days. That's creative doing exactly what it should.
This isn't a reporting layer bolted onto the back end. Cuebiq's mobility intelligence flows into how campaigns are planned and built — informing store locators, product cards, cart integration, and checkout pathways. Movement patterns shape messaging, placement, and timing before a single impression is served. As Lance Wolder, Head of Strategy at PadSquad, put it: "Those insights don't just sit in a report — they help us improve how campaigns are built and delivered from the start."
Cuebiq's mobility intelligence means smarter planning, sharper activation, and results that don't stop at the browser. They follow audiences into the real world — and prove the work got them there.
👉 Read the full press release here.