Is Your Creative Strategy Holiday-Ready

With $1.4 trillion in forecasted U.S. holiday sales, brands have a golden opportunity to connect with shoppers in meaningful, measurable ways. But in a season where every retailer is vying for attention, generic campaigns won’t cut it.

At PadSquad, we believe creative excellence paired with precision targeting is the winning formula. It’s not just about capturing attention, it’s about closing the loop on a full-funnel media strategy that drives real results.

Why Holiday Creative Matters More Than Ever

The data is clear: seasonal relevance drives performance.

• +63% higher engagement from holiday-themed ads vs. generic creative
• +29% higher video completion rates with seasonal content
• 68% of shoppers are more likely to buy from brands with personalized holiday ads

Last year, brands that leaned into full-funnel creative strategies saw up to 10x conversion increases on peak shopping days like Black Friday and Cyber Monday.

Meet the 2025 Holiday Shopper

This year’s consumers are value-driven and strategic. Here’s what they care about:

These shifts mean brands must work harder to earn their place in holiday carts—and hearts.

Your Creative Game Plan: PadSquad’s Proven Approach

1. Lead with Resonance

Start with what works. Use seasonal performance data, trending formats, and audience insights to guide your creative direction. And don’t forget the “giftability” factor—products that feel special, shareable, and affordable win big.

2. Segment with Strategy

Different shoppers need different messages. Build a layered creative strategy:

• Upper Funnel: Emotional storytelling through premium video across screens
• Mid-Funnel: Interactive formats that inspire discovery and build confidence
• Lower Funnel: Clear CTAs and frictionless paths to purchase

3. Target with Precision

Modern platforms let you make creative instantly actionable. Use behavioral signals, contextual relevance, and performance data to reach the right audience at the right time.

4. Time It Right

Plan your creative timeline to build momentum:

• Tease early to spark interest
• Peak on promo days with conversion-focused creative
• Sustain engagement throughout the season with fresh variations

5. Optimize for Holiday Shopping Behavior

Holiday shoppers are mobile-first and value-conscious. Your creative should be:

• Clear and benefit-driven
• Social-proofed and conversion-ready
• Designed for impact on smaller screens
  
  

Ready to Maximize Your Holiday Creative Investment?

The holiday season is more than a moment—it’s a movement. With PadSquad’s creative-first approach, you can connect with shoppers, drive conversions, and own the season.

Let’s make your holiday campaigns unforgettable, contact us today!