Featuring Peter Kuhn, Sales Director, MOAT.

The moment that a user chooses to interact with a brand is the most compelling story, rather than how many impressions or clicks.

What the f@ct is up with all the numbers?

Research and performance numbers that is –or metrics. We are inundated with metrics and married to performance measurement. Everything is governed by data. But, what makes good data and what makes a good data story? Peter Kuhn, Sales Director from Moat, joins us at PadSquad for his take on which measurements matter most.

Take a moment and get up to mobile speed with WTF@ct?!? powered by PadSquad.

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