If you’re an online publisher or blogger, please download the PadSquad Tablet & Mobile SEO Guide.  The discussion as to why this is important is below.

Ask any online publisher or blogger about tablet & mobile and you’re likely to get a similar reaction; “Oh yeah, we are seeing more and more of our traffic coming from mobile devices.”  Depending on the website and the category of content, mobile devices are constituting anywhere from 25%-60% of overall audience traffic each month.

Mobile internet usage is ramping way faster than desktop Internet usage did.  Just ask Morgan Stanley’s Mary Meeker, who calls this the 5th major technology cycle of the past half century, The Era of the Mobile Internet. 

As such, online publishers need to prepare now for the mobile explosion of traffic to their content.  Not to mention, recent reports from comscore show that tablet & mobile device traffic can grow a publisher’s total overall traffic.  So it’s very important for the business of digital publishing and media.

Yet, what are those online publishers doing about this massive trend that affects their business? For the vast majority of them, the answer is nothing yet.

Most online publishers get a very large percentage of their visits and page views from search results.   So how does this process change for tablet and mobile devices?  It doesn’t for the consumer, or for the referring search engine.  Consumers are still discovering content via search on tablets & smart phones.  It does, however, need to change for the online publisher.

Search engines and their search bots and algorithms are making constant changes to how they index and rank content for mobile searches.  Google’s SEO Guide is here. They view these searches as dramatically different than the typical “Desktop” search.  This is extremely important to publishers.

Online publishers now realize that their content needs to be formatted differently for the huge amount of visitors coming to it from tablet & mobile devices, and face a choice of how to do this.  There are numerous vendors offering mobile publishing solutions.  Like any emerging technology solution, its a quickly changing marketplace.  That being said, it’s so important to the current and future of online content publishing that Google has actually weighed in, recently announcing changes to their SEO rank algorithm for mobile pages, and with their recommendations for online publishers.

PadSquad’s technology uses Responsive Web Design as a foundation, then optimizes further with our adaptive design approach that actually compliments the specific device consumers are using.  This provides the ultimate in user experience for viewers across our websites in our publisher network.

According to Google, responsive web design has three defining configurations:

  1. The site is found at one URL on all devices
  2. The same HTML is served to all devices
  3. CSS media queries of JavaScript adaptations are used to change how the page is rendered on different devices

So what does this mean for an online publisher or blogger who is attempting to take advantage of the mobile future?  Simply this….

  • Your audiences are now or very soon will be demanding to have content delivered to them based on their mobile device of choice.
  • If you don’t provide this content experience to your audiences, someone else will (or already is).
  • If you rely on SEO for large amounts of your traffic, you need to have a tablet & mobile solution that works best for search engines.
  • You can’t afford to get this wrong, as this is the future of content publishing.
  • Talk to experts in the market, your online publisher colleagues, and find a partner who can quickly and easily adapt your content for maximum mobile viewing.

As a start on the process of learning about tablet & mobile publishing, download the PadSquad Tablet & Mobile SEO Guide.  Have questions or comments?  Let me know @meehandaniel or via dan@padsquad.com.

ComscoreMary MeekerMobile AdvertisingMobile OptimizationMobile SEOSearch Engine OptimizationTablet DevicesTablet TechnologyTablets