Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless paired with other key performance data to determine the true success or failure of a given campaign. In digital advertising, viewability is defined by 50% of the ad’s pixels being visible for at least one second. That’s an extremely […]
Digital and mobile video advertising budgets are up 53% compared to 2016, according to one recent IAB study. And a lot of that increase is being put into native, outstream video — as much as 68% of the total spend, and that number is rising year-over-year. The increase, it appears is coming at the sacrifice of pre-roll ads. […]
Last week, I had the chance to speak with Alan Wolk for his Forbes piece, “Creativity Matters on Mobile Too,” where we discussed how TV has benefitted from PadSquad’s mobile rich media advertising. Our focus was on PadSquad’s work with BBC America’s Thursday Night Darts, and how we achieved great results with a creative campaign that […]
We are excited to announce the launch of Vvital, PadSquad’s innovative HD vertical video offering for brands and agencies. PadSquad is officially taking the format, popularized by Snapchat, to the next level with interactive, augmented experiences across the premium mobile web.
How much time does your agency or brand marketing team spend on strategy? On technology? On planning, budgeting, reporting? Probably a lot, I’ll bet. Now, how much do you spend on the creative that’s actually at the core of your advertising? Far too often, it seems like all that other stuff demands way more time […]
The reason for this interview? The collaborative advertising campaign discussed below has resulted in: The Timberland engagement rate exceeding retail industry benchmark for expandable units by 307%.The smartphone hover engagement rate is 160% greater than tablet.On average, smartphone users are spending 136% more time with the hover than tablet users (Avg time spent is 8.58 […]
The digital advertising industry has been dominating the news cycle for over a week now. It all started with the YouTube boycott, where advertisers withdrew their spend due to inventory being placed alongside extremist content. And now, Facebook has announced their header bidding solution, which is the latest craze in the industry. In a recent article by Yuyu Chen at Digiday, she explores […]
As an industry it is time to unite and just say NO to pesky mobile overlays and disruption! Grabbing the attention of consumers is no easy task when faced with issues like ad blocking, viewability and smaller mobile screens. It’s important now more than ever for marketers and publishers to explore better ways to engage their […]