Portal - Thought Leadership

Replacing the Cookie

There have been many articles and papers written about the death of the 3rd party cookie on Chrome (which accounts for 65.3% browser market share) and what it means for the digital advertising ecosystem as we enter the cookieless web future. Just this week The Trade Desk announced their third-party cookie alternative dubbed UID 2.0 is hitting the market in beta. 

Creativity Diversified: Q&A With Walt Geer

This Q&A was originally posted in the "Getting Creative" newsletter on 7/17/2020

The Cookie Shakeup

Addressable ads + data privacy + consumer protection = three key phrases that sum up the current...

Web Love, Social Hate

I’ve been thinking about this topic for a while, as we’ve seen the major brand advertiser...

Attention Fracking

Never before has a relative handful of designers and technologists influenced how billions of...

From eComm to AdComm

Shopping In Apps