We are excited to announce the launch of Vvital, PadSquad’s innovative HD vertical video offering for brands and agencies. PadSquad is officially taking the format, popularized by Snapchat, to the next level with interactive, augmented experiences across the premium mobile web.
PadSquad is raising the creative stakes once again by enhancing its vertical video product with in-video interactivity. These ad product enhancements exemplifies PadSquad’s commitment of being first to market with a cutting-edge, creative-first approach.
PadSquad has made it a priority to eliminate the need for hands on involvement from brands and creative agencies in the creative process with a first-to-market product that is easily transformed from traditional video assets through a turnkey, efficient lead-time process.
Check out the full announcement below!
Creative Ad Builder Empowers Agencies and Brands to Build and Customize Interactive Vertical Videos.
New York — July 19, 2017 — PadSquad, the mobile rich media creative arm for brands and agencies, today announced a robust vertical video offering for advertisers. PadSquad’s new interactive mobile vertical video product, coined Vvital, comes on the heels of vertical video growing more than 1,200 percent for the creative advertising leader since the start of the year.
“PadSquad is the white-glove service for rich media mobile ads, and we’re embracing a similar role shepherding brands and agencies into mobile vertical video advertising,” said PadSquad Founder and CEO Daniel Meehan. “Snapchat gave birth to the vertical video craze, but brands and agencies need help creating, optimizing, and distributing interactive content for creators across the mobile web landscape.”
Last month, it was reported advertisers are tapping the rich media advertising leader PadSquad to transform Snapchat-created vertical videos into HD interactive vertical video interscroller ads for the mobile web.
Now, PadSquad is aiming to help agencies and brands build snappy vertical video ads — from ideation and storyboarding through to creation and distribution. PadSquad can easily transform traditional video into eye-catching, jaw-dropping user experiences.
PadSquad combines the power of mobile rich media with the impact of vertical video into a premium interscroller format to politely engage mobile users. So far, the product is outperforming traditional video ads with a video completion rate 389% above industry benchmarks, with brands like Elizabeth Arden, ABC, Delta, Univision, Barilla, and Pillsbury signing on with PadSquad.
Vvital Vertical Video Features Include:
- Short form + Polite: 15 full screen video that is native to the device and behavior of mobile users.
- Premium performance: Fast loading, HD video featuring retina graphics and fonts.
- In-video interactivity: 360, shoppable icons, swipable product gallery, store locator, interactive cue cards, etc.
- Advanced video analytics: avg playtime, unmute rate, video attention span, video engagement (by time + quartile), time spent, etc.
- Turn-key execution: PadSquad video editing + creative production offered as added value.