As an industry it is time to unite and just say NO to pesky mobile overlays and disruption! Grabbing the attention of consumers is no easy task when faced with issues like ad blocking, viewability and smaller mobile screens. It’s important now more than ever for marketers and publishers to explore better ways to engage their […]
What makes an epic mobile brand storytelling experience? In my role at PadSquad, I am frequently asked questions about creative best practices, what’s working in mobile, the newest shiny object—and the list goes on. Unfortunately there never is one answer that fits all. Creative requires a custom approach and is such a vital part of a campaign’s […]
How do brands balance the act of innovation and intrusion when battling for user’s attention? How do publishers better monetize rapidly growing mobile traffic without compromising the user’s content journey with something that looks like a three-ring circus of colliding ads? What do type of mobile ad formats do consumers actually prefer? Last week Google, Celtra, […]
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