Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless paired with other key performance data to determine the true success or failure of a given campaign. In digital advertising, viewability is defined by 50% of the ad’s pixels being visible for at least one second. That’s an extremely […]
Digital and mobile video advertising budgets are up 53% compared to 2016, according to one recent IAB study. And a lot of that increase is being put into native, outstream video — as much as 68% of the total spend, and that number is rising year-over-year. The increase, it appears is coming at the sacrifice of pre-roll ads. […]
We are excited to announce the launch of Vvital, PadSquad’s innovative HD vertical video offering for brands and agencies. PadSquad is officially taking the format, popularized by Snapchat, to the next level with interactive, augmented experiences across the premium mobile web.
The reason for this interview? The collaborative advertising campaign discussed below has resulted in: The Timberland engagement rate exceeding retail industry benchmark for expandable units by 307%.The smartphone hover engagement rate is 160% greater than tablet.On average, smartphone users are spending 136% more time with the hover than tablet users (Avg time spent is 8.58 […]
Featuring Dustin O’Dell & Matt Fusco. Conversion can take place outside of the channel in which the ad was served. What the f@ct is attribution? When it comes to mobile advertising, we all have one burning question to answer: How do I measure the effectiveness + performance of my mobile campaign? In other words, we need an attribution […]
Aiming for Higher Standards: Creative Best Practices for Mobile Rich Media In this ever-changing world of mobile advertising, creative opportunities are endless. Great creative shouldn’t be limited to the size of the mobile screen. From touch technologies and device utility to message personalization, there’s a plethora of capabilities to explore. And, with those capabilities come […]
Daniel Meehan Talks Mobile Success in 2016 Consumers are demanding better experiences, because of that, UX and creative will become paramount in 2016 We are rapidly moving through a new era of content consumption, consumer interaction, and product/brand engagement. Purchases are on the fly. There is no need to stop for directions. Connections to people, […]