The PadSquad Perspective

Posts about

programmatic

How is a Demand-Side Platform (DSP) Different from a Supply-Side Platform (SSP)?

Ad buying and selling have never been as easy as it is today thanks to advertising technological...

How to Do Programmatic Advertising Right

Programmatic is king in the field of digital advertising. The process of automating the purchase...

Standout Creative in a Cookieless World

With the impending death of the cookie across the internet, digital creative is now more...