The PadSquad Perspective

Posts about

Ad Tech

Drive performance with shoppable creative

Products may be sitting sidelined on ships in the Port of Los Angeles, but your advertising...

Finally, a human ad experience in-app

The Coalition for Better Ads released new ad standards for mobile app environments last week,...

How is a Demand-Side Platform (DSP) Different from a Supply-Side Platform (SSP)?

Ad buying and selling have never been as easy as it is today thanks to advertising technological...

Replacing the Cookie

There have been many articles and papers written about the death of the 3rd party cookie on...

Viewability Isn’t Everything

Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless...