The PadSquad Perspective

Posts about

Ad Tech

How is a Demand-Side Platform (DSP) Different from a Supply-Side Platform (SSP)?

Ad buying and selling have never been as easy as it is today thanks to advertising technological...

Replacing the Cookie

There have been many articles and papers written about the death of the 3rd party cookie on...

Viewability Isn’t Everything

Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless...