The PadSquad Perspective

Replacing the Cookie

There have been many articles and papers written about the death of the 3rd party cookie on...

From eComm to AdComm

Shopping In Apps

Starting a modern Ad Business

Starting an ad business (or just building a more mature one) on your own properties sounds...

Introducing Shop by PadSquad

PadSquad, in partnership with Shoppable®, announces the launch of Shop by PadSquad, an exclusive...

Viewability Isn’t Everything

Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless...