WTF is the Flash-pocalypse? It is simple. Flash is on its way out; HTML5 has been named the new standard. WTF do you do now? Listen to “HTML5 is Live: Preparing for the Flash-pocalypse” with our special guest, Harry Robinson from Celtra. We discuss what the change means to you, your brand, your clients, your production time, and your bottom line. So, listen up! WTF@ct?!? keeps you UP to mobile speed on the end of Flash!
What the F@ct?!? powered by PadSquad is a weekly audio program delivering insights, opinions and trends for the Mobile world. Our host, Rich Kost from PadSquad, will keep you UP to mobile speed on what you need to know from whom you need to hear it. Every episode delivers insightful interviews from leaders and experts in the Mobile industry. Listen as they cover off on topics, news and information that matter most in this handheld, on-demand world.
We had a great time at the December NY AdTech Meetup, an awesome organization that puts together events, panels, and mixers focused on innovations in the advertising technology industry.
When the king of all search engines and search referral traffic announces a big change to their search results, most publishers certainly pay attention. After all, many content publishers derive a very healthy amount of their traffic every month from Google search results that drive users to their article and/or video pages.
The success of any brand campaign begins with a clear definition of objectives and what it means to succeed. From there, it is important to deliver a strategy that helps achieve those goals and to execute a plan against the core metrics that matter.
Major live events such as the Super Bowl, the Olympics, or various awards shows, are about gathering around the big TV with family and friends – one large screen for a large group of people.
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As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It’s no secret that consumer behavior typically drives the media industry. Media consumption from tablet devices continues to explode, mostly at the expense of desktop/PC time spent. Much has been made about the gap between consumer time spent with online and mobile, and the gap in media spent in those categories.