Here Comes the Next Stage of Creative + Ad Unit Evolution
We have lived through the age of overlays and era of disruption and long live video. But, what is the next phase of mobile advertising survival and what should we be expecting in our new handheld age.
Joe Laszlo, Senior Director of the Interactive Advertising Bureau (iab.) Mobile Marketing Center of Excellence, shares his insights on integrated cross-screen campaigns and innovative rich ad units, as well as intriguing the consumer to elicit action and pushing the envelope for publishers and content developers.
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