Mobile Brand Storytelling #FTW

By jengavin Comments Off
Mobile Brand Storytelling #FTW

What makes an epic mobile brand storytelling experience? In my role at PadSquad, I am frequently asked questions about creative best practices, what’s working in mobile, the newest shiny object—and the list…

WTF@CT 201: The Attribution Solution

By Rich Kost
WTF@CT 201: The Attribution Solution
Featuring Dustin O’Dell & Matt Fusco. Conversion can take place outside of the channel in which the ad was served. What the f@ct is attribution? When it comes to mobile...

The Multichannel Balancing Act

By Rich Kost Comments Off
The Multichannel Balancing Act

Daniel Meehan, PadSquad’s own founder + CEO, comments on driving monetization in a multi­channel mobile world. Check out the article on MediaPost: http://ow.ly/ZqQ3N

Creative Best Practices

By Rich Kost Comments Off
Creative Best Practices

Aiming for Higher Standards: Creative Best Practices for Mobile Rich Media In this ever-changing world of mobile advertising, creative opportunities are endless. Great creative shouldn’t be limited to the size…

WTF@CT 104: Future of Mobile 2016

By Rich Kost
WTF@CT 104: Future of Mobile 2016
Daniel Meehan Talks Mobile Success in 2016 Consumers are demanding better experiences, because of that, UX and creative will become paramount in 2016 We are rapidly moving through a new...