WTF@CT 201: The Attribution Solution

By Rich Kost
WTF@CT 201: The Attribution Solution
Featuring Dustin O’Dell & Matt Fusco. Conversion can take place outside of the channel in which the ad was served. What the f@ct is attribution? When it comes to mobile...

WTF@CT 102: What Makes a Good Data Story?

By Rich Kost
WTF@CT 102: What Makes a Good Data Story?
Featuring Peter Kuhn, Sales Director, MOAT. The moment that a user chooses to interact with a brand is the most compelling story, rather than how many impressions or clicks. What...