WTF@CT 201: The Attribution Solution

By Rich Kost
WTF@CT 201: The Attribution Solution
Featuring Dustin O’Dell & Matt Fusco. Conversion can take place outside of the channel in which the ad was served. What the f@ct is attribution? When it comes to mobile...

Creative Best Practices

By Rich Kost Comments Off
Creative Best Practices

Aiming for Higher Standards: Creative Best Practices for Mobile Rich Media In this ever-changing world of mobile advertising, creative opportunities are endless. Great creative shouldn’t be limited to the size…

WTF@CT 104: Future of Mobile 2016

By Rich Kost
WTF@CT 104: Future of Mobile 2016
Daniel Meehan Talks Mobile Success in 2016 Consumers are demanding better experiences, because of that, UX and creative will become paramount in 2016 We are rapidly moving through a new...

WTF@CT 201: Creative Evolution for Mobile Advertising

By Rich Kost
WTF@CT 201: Creative Evolution for Mobile Advertising
Featuring Joe Laszio, Senior Director IAB Right now, there are some really innovative, rich ad formats that intrigue consumers and elicit interaction without disruption. Here Comes the Next Stage of Creative...

WTF@CT 103: What Makes a Good UX?

By Rich Kost
WTF@CT 103: What Makes a Good UX?
Featuring Sina Jazayeri, Lead Engineer. UX Design is not just about functionality, but it’s about delighting the user. UX + UX Design User Experience (UX) is really more than just the name,...